Brand discovery
Positioning, audience and the competitive set the mark has to stand apart from.
A mark is the smallest part of it. Identity is the whole recognisable system — type, colour, voice, imagery and the rules that keep them consistent when fifty different people are applying them without you in the room.
Positioning, audience and the competitive set the mark has to stand apart from.
Concepts within your package's allowance, refined to a final mark.
A typographic scale and palette with accessible contrast pairings.
Icons, patterns, imagery direction and templates for the things you make often.
How to use it, and the misuse cases spelled out so they do not happen.
Vector core files in every format you will be asked for.
The business, the audience and the opportunity get mapped before a single pixel moves. Assumptions get written down so they can be tested rather than inherited.
Structure before surface — information architecture, key flows and the hierarchy of what matters on each screen.
Concepts in your revision allowance, iterated until they land. Revised work comes back within 48 hours of a request.
The approved direction becomes tokens, type scale, components and motion rules — so the tenth screen is as considered as the first.
Source files, exported assets and a system anyone can build from, whether that is us or your own team.
Chosen for maintenance and for your team, not for novelty. Where an existing stack of yours makes more sense, we work in that instead.
Anything not answered here, our team is on the phone Monday to Friday, 9 AM to 5 PM GMT.
+1 (833) 945-5567Yes. On written finalisation the final core files are delivered and 100% of the ownership rights are yours, to use as you see fit. Materials produced during the revision cycles leading to that final are not included.
Let's scope your project.
Rated 4.7/5 across 1200+ customers served. Tell us about your Brand Identity project and we will come back with scope, timeline and a number.