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Brand identity.

A mark is the smallest part of it. Identity is the whole recognisable system — type, colour, voice, imagery and the rules that keep them consistent when fifty different people are applying them without you in the room.

System, not a logoEverything needed to apply the brand without you present.
Full ownershipFinal core files and complete rights on finalisation.
Made to be appliedTested against real surfaces before it is signed off.
01What you get

Everything the engagement includes.

01

Brand discovery

Positioning, audience and the competitive set the mark has to stand apart from.

02

Logo design

Concepts within your package's allowance, refined to a final mark.

03

Type & colour

A typographic scale and palette with accessible contrast pairings.

04

Brand assets

Icons, patterns, imagery direction and templates for the things you make often.

05

Guidelines

How to use it, and the misuse cases spelled out so they do not happen.

06

Final files

Vector core files in every format you will be asked for.

02How the design runs

Run in order, every time.

  1. 01

    Discover

    The business, the audience and the opportunity get mapped before a single pixel moves. Assumptions get written down so they can be tested rather than inherited.

  2. 02

    Define

    Structure before surface — information architecture, key flows and the hierarchy of what matters on each screen.

  3. 03

    Design

    Concepts in your revision allowance, iterated until they land. Revised work comes back within 48 hours of a request.

  4. 04

    Systemise

    The approved direction becomes tokens, type scale, components and motion rules — so the tenth screen is as considered as the first.

  5. 05

    Hand off

    Source files, exported assets and a system anyone can build from, whether that is us or your own team.

03Stack

What it runs on.

Chosen for maintenance and for your team, not for novelty. Where an existing stack of yours makes more sense, we work in that instead.

Adobe IllustratorFigmaPhotoshopInDesignAfter Effects
100% Satisfaction Guarantee100% Unique Design Guarantee100% Money Back Guarantee100% Ownership Rights
04Questions

Before you ask us.

Anything not answered here, our team is on the phone Monday to Friday, 9 AM to 5 PM GMT.

+1 (833) 945-5567
  • Yes. On written finalisation the final core files are delivered and 100% of the ownership rights are yours, to use as you see fit. Materials produced during the revision cycles leading to that final are not included.

Next step

Let's scope your project.

Rated 4.7/5 across 1200+ customers served. Tell us about your Brand Identity project and we will come back with scope, timeline and a number.